Apart from hotels and the like giving away newspapers very seldom does one find the newsstand price discounted. But it seems the Dollar Tree stores in Troy-Albany, New York have figured that offering the local Sunday and daily newspaper at a steep discount is one way to bring in the shoppers.  
Apparently the stores are not getting bulk rates from the newspaper so they are taking a loss on each copy sold. The Sunday newspaper, for instance, that regularly sells for $2 can be had for $1, meaning a 75-cent loss per newspaper.
And apparently the marketing ploy works, with stores reporting early sell-outs. As the reporter for the Albany Coupon Examiner implored her readers, “Please remember they do it to get you in the store to purchase from their inventory. If we all come and grab a newspaper and leave, they will stop selling at such a low price. So while you’re there, pick up a few of those necessary yet inexpensive items.”

An idea that could be tried elsewhere?