Genie Lutz is the new director of online media and strategic marketing at The Wenatchee World, Editor and Publisher Rufus Woods reports. She arrives from the national tax and consulting firm Price Waterhouse Coopers. "Genie will bring an innovative and consumer-focused presence to The Wenatchee World," Woods said in a news release. "We've made great progress in our online development, and Genie -- with her social marketing and online community experience -- will take us to another level."