Training Conference	Oct. 25-26, 2005 DoubleTree Hotel Seattle Airport
		The PNNA Training Conference is for your front-line staff members from advertising, news desk, ad composition, reporting and graphic design. This October, give your staff the best tools to generate more business and create a quality product.
Presenters: Mel “Doc" Croucher is national marketing director at San Diego, Calif.-based Brehm Communications Inc. His 38-year career includes positions with Landmark Communications and Thomson Newspapers as a classified manager, retail advertising manager, national advertising manager, ad director and vice president sales/marketing. Steve Werner,  an Adobe Certified Expert, has worked in the graphic arts industry for more than 20 years and was training manager for 10 years at Rapid Lasergraphics in San Francisco. He has taught computer graphics classes since 1988. He has also done training and presented at at Seybold Seminars, Digital Design World, the InDesign Conference, Creative Suite Conference, MacWorld, and other industry events. Werner  is also a consultant and co-author (with David Blatner and Christopher Smith) of "InDesign for QuarkXPress Users" (Peachpit Press).  David Badders, an award-winning graphic artist, has been at the Seattle Post-Intelligencer for four years.  Lisa Stiffler has covered environmental issues for four years at The Post-Intelligencer. Julie Simon, graphics editor, joined The P-I in 1997 as a page designer/graphic artist. Deirdre Goebel Edgar is assistant copy desk chief at The Oregonian and vice president of Conferences for the American Copy Editors Society.		Advertising Sales 9 a.m.-4 p.m. Tuesday, Oct. 25 For newer front-line sales staffers. Learn more about the main roles you play as an advertising salesperson at your newspaper. Includes: Skills needed for advertising sales success, time management, anatomy of a good sales call, handling objections, ad design. Presenter: Mel "Doc" Croucher	Intermediate InDesign 9 a.m.-4 p.m., Tuesday, Oct. 25 For news and ad designers who have some experience with InDesign. Includes: Working with links embedding vs. linking, trapping, the transparency flattener, creating PostScript files, saving as PDF, font management, resolution, printing color separation. Presenter: Steve Werner
		Storytelling through Collaboration: Reporters and Graphics 9 a.m.-noon Wednesday, Oct. 26 This seminar covers working together on packages that are compelling and useful. Includes: Which graphics; which stories? What tells the story best? Reporter vs. Artist: How to speak each other’s language. Timeline of a small project and of a larger project. Presenters: David Badders, Lisa Stiffler, Julie Simon	Copyediting: Beyond the Basics 1 p.m.-4p.m. Wednesday, Oct. 26 For copy desk staff. Explains the principles of improving news on deadline Includes: Copy editor as a team player; Word watch: Things we get wrong a lot; sensitive language; Effective headline-writing and caption-writing; drawing readers into stories; Editing on deadline: Knowing what's important; Developing your local stylebook and sticking to it Presenter: Deirdre Goebel Edgar
		Advanced InDesign and PDF Workflow 9 a.m.-4 p.m. Wednesday, Oct. 26 For news and ad designers with a considerable knowledge of InDesign. Expanded use of tools and techniques; PDF overview. Includes: DF preflight profiles, PDF/X compliancy, action lists, global change capabilities, tracing edits, making multi-line type changes, checking embedded fonts  Presenter: Steve Werner