PNNA members are invited to log in on Thursday mornings in January for a new webinar series from Borrell Associates. The Webinars are $75 each, or save $50 and buy all four for $250 (ends Jan 4). Register
#1 Copy the Fastest-Growing Companies & #2 Learn to Partner
Thursday, Jan. 7, 2010, 11 a.m. Pacific
Webinar covers:
* The strategies and tactics of the fastest-growing online advertising companies
* The types of online advertising opportunities that exist through partnerships
* Local-market examples of these practices in action
#3 Use the Internet to Tap Faster-Growing 'Promotional' Dollars
Thursday, Jan. 14, 2010 11 a.m. Pacific
Webinar covers:
* How to talk to advertisers about promotions
* What kinds of promotions drive the highest redemption rates
* How to incorporate promotions into your own site to grow revenue
#4 Keep Your Hands on the Wheel with Mobile Advertising
Thursday Jan. 21, 2010, 11 a.m. Pacific
Webinar covers:
* How to best position your company to capture mobile advertising dollars through forecasts of spending on each type of mobile ad category: SMS, Video, Search, In-Game, Coupon, & In-App/Proximity
* The business categories most likely to take advantage of mobile advertising.
#5 Capitalize on the Transformation to Video
Thursday Jan. 28, 2010 11 a.m. Pacific
Webinar covers:
* Sales strategies for capturing video advertising revenue
* How to use video advertising to compete with the online directories
* How to protect profit margins by selling video advertising