PNNA members receive the Inland rate of $75 for Inland Press
Association webinars. They offer an efficient way to stay informed and
competitive. You need a computer with Internet connection and
telephone, a clear block of time and a resolution to learn. Register
Coming up in March:
20 Specific Steps to Take If You Seriously Want Growth in Classified Line Ads
Noon Pacific, Tuesday, March 9
This
Inland webinar will offer 20 specific steps to take if you are serious
about having a classified section that is good for the readers, good
for the advertisers, good for the staff, and that meets reasonable
budget expectations. The first 10 steps should be easy. The second 10
steps are considerably tougher, but are critical to reaching excellence
in your classifieds. Richard Clark has 33 years of classifieds
experience. This is your chance to tap into his knowledge base and get
your classifieds back on a growth track. With Richard Clark, president,
Classified Development, Johnson City, Tenn.
Finding New Business From New Categories
8:30 a.m. Pacific, Thursday, March 11
What
are you doing to garner new business categories to replace the ones you
may be losing? Albert Einstein once said insanity is doing the same
thing over and over again and expecting different results. Does this
describe your organization when it comes to how your sales staff goes
about prospecting new business? There is a better way! Register for
this Inland webinar and you’ll get real-world methods that are working
today! With Mike Blinder, president, Blinder Group, Inc., New Port
Richey, Fla.
Weekly Newspaper Focus: Putting Community in Your Community Newspaper
Noon Pacific, Thursday, March 11
In
his presentation titled "Papers to the People," Ron Petak will show you
ways to make your newspaper useful and important to your readers. In
this Inland webinar, he'll show you simple and easy ways for your
newspaper to build a meaningful and lasting relationship with those
readers. With Ron Petak, executive editor, Suburban Newspapers Inc.,
Bellevue, Neb.
Reach Your Peak: "Positive Motivators Get Results"
8:30 a.m. Pacific, Friday, March 12
If
you've ever observed positive motivators, you'll notice they have a
special way about them. People love to work with these positive
motivators and enjoy reporting the successes they have -- even the
small ones. They know how to come up with programs that are well
received, hold meetings that people love to attend and create a
positive work culture. This Inland webinar will explore some basic
motivational concepts and offer some techniques used by managers in
other industries. With Dan Chiodo, president, Impact Training and
Development, Joplin, Mo.
Media Relations: Connecting With Sources is a Two-Way Street
8:30 a.m. Pacific, Friday, March 19
Confrontations
are unavoidable if newspapers are doing their jobs reporting both good
and bad news. Relationships don't always have to be rocky; however,
connecting with sources is a two-way street. This Inland webinar offers
practical tips on how to foster an understanding so traditional and
nontraditional sources will be equally forthcoming with good and bad
news. With Jim Pumarlo, newspaper consultant, Community Newsroom
Success Strategies, Red Wing, Minn.
In April:
Websites for weeklies, non-financial management practices, online sale
structure, sales compensation planning, online video, reducing churn.